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Alcohol Commercials Strongly Affect Underage Drinkers

Aug 3, 2014  by 21bethere

By TRACI PEDERSEN Associate News Editor
Reviewed by John M. Grohol, Psy.D. on August 3, 2014
 
New research shows a strong link between alcohol advertising and underage drinking. In fact, young drinkers are three times more likely to choose alcohol brands whose commercials appear on their favourite television shows compared to other alcohol brands, according to a new study from the Centre on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the Boston University School of Public Health.
 
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